work samples
These pieces span a variety of industries, lengths, subject matter, and voice—each catered to the specific client for whom it was created.
If you don’t see something here that matches your vision, send me a message and we can figure something out!
ConstructioNext
As editor for ConstructioNext, I crafted original content for roofing and concrete contractors and edited freelancer and contributor content on topics including management, sales, marketing, operations, and HR. I was also responsible for the planning, creation, and execution of weekly newsletters sent to ConstructioNext subscribers.
Click here for samples of my work from my time with ConstructioNext.
Best of Aquatics
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Aquatics International
Profile/Spotlight
This project comprised five, 600- to 800-word profiles for Aquatics International magazine’s annual Best of Aquatics list, featuring some of the top performers in the aquatics industry.
Click the image at the left to read the rest of the Brushy Creek feature, as well as the four other profiles!
Storm Surge | Pro Remodeler
Long-form, data-driven article
I grew the idea for this article from concept to creation during my time as an editor with Professional Remodeler magazine. It dove into the data on severe weather events in the U.S. and examined how remodelers throughout the country were responding.
Click the image at the right to read the rest of the article, or read this and more of my Pro Remodeler content online here!
Women at WIRC | Pro Remodeler
Podcast concept, creation, and execution
I pitched the concept for Women at WIRC—an original podcast consisting of short, easily digestible audio interviews with powerful women across the remodeling industry—in spring 2019, and launched the first episode that October. I handled every aspect of the creation of this project and each of the first five episodes: brainstorming, interviewing, scripting, post-production, episode launch, and more.
The show is continued today by Pro Remodeler’s current team. Click the image to the left to listen to more episodes!
More samples of my work and a detailed resume are available upon request via email at wordsbykaitlin@gmail.com.